how to make money on Twitter, YouTube, Facebook, LinkedIn, and Pinterest. Now, we’re going to look at Google’s own social network, Google+. In this guide, we’re going to skip the basics and jump right into how you can use your profiles, pages, communities, and authorship to make money online.
(By the way, you may also be interested in our guides to making money on Facebook, Twitter, YouTube, Instagram, Pinterest, iPhone/Android, and with display ad networks; you can subscribe to our newsletter to receive new monetization guides as we publish them.)
Grow Your Mailing List
First, let’s start with ways you can build your mailing list using Google+ and increase your earnings by growing your subscriber base.
Add target subscribers who are following your profile and page to specific circles. When you share your latest lead magnets in a status update, share that update with the public and those specific circles. Updates shared to the public are visible to everyone; updates shared to specific circles will send a notification to people in those circles about your update. This should drive more engagement to your update and click-thrus to your squeeze page.
Include links to your lead magnets in the introduction section of your profile and page’s “About” tab. This area is much more effective in getting click-thrus to your squeeze pages because it is above the standard links section of your profile and page.
Create a public/open Google+ community that matches the interests of your target subscribers. Include links to your latest lead magnets in the links below the “About this community” section of your community profile. This will put the link(s) in a section that is always displayed at the top right of the community page. This will give people visiting and engaging in your community the chance to click through to your squeeze page.
Create a cover photo for your profile and/or page that highlights your latest lead magnet and encourages visitors to click on it. Be sure that your cover photo’s description includes a link to your lead page.
If your lead magnet is an e-book, whitepaper, or other piece of content, claim it under your Google+ authorship by adding a link to your squeeze page under the Contributor To section of your profile’s links and add a link to your Google+ profile on your squeeze page with the rel=author tag.
Create images with good quotes, statistics, and other snippets to share on your profile. Include a link to your squeeze page in both the status update (early so that it shows without the visitor having to click read more) and in the image description so people can click through to your squeeze page when they click on the photo.
Does your lead magnet include other people, such as businesses you might have used as examples or people who might have contributed to the information? Tag them in status updates when you share the lead magnet linked to your squeeze page. Hopefully, those businesses and people will re-share your status, sending your squeeze page link to their followers.
Run Google+ hangouts for subscribers only. Encourage people to sign up to your mailing list to “register” for your hangout.
Sell Products
Include links to your lead magnets in the introduction section of your profile and page’s “About” tab. This area is much more effective in getting click-thrus to your squeeze pages because it is above the standard links section of your profile and page.
Create a public/open Google+ community that matches the interests of your target subscribers. Include links to your latest lead magnets in the links below the “About this community” section of your community profile. This will put the link(s) in a section that is always displayed at the top right of the community page. This will give people visiting and engaging in your community the chance to click through to your squeeze page.
Create a cover photo for your profile and/or page that highlights your latest lead magnet and encourages visitors to click on it. Be sure that your cover photo’s description includes a link to your lead page.
If your lead magnet is an e-book, whitepaper, or other piece of content, claim it under your Google+ authorship by adding a link to your squeeze page under the Contributor To section of your profile’s links and add a link to your Google+ profile on your squeeze page with the rel=author tag.
Create images with good quotes, statistics, and other snippets to share on your profile. Include a link to your squeeze page in both the status update (early so that it shows without the visitor having to click read more) and in the image description so people can click through to your squeeze page when they click on the photo.
Does your lead magnet include other people, such as businesses you might have used as examples or people who might have contributed to the information? Tag them in status updates when you share the lead magnet linked to your squeeze page. Hopefully, those businesses and people will re-share your status, sending your squeeze page link to their followers.
Run Google+ hangouts for subscribers only. Encourage people to sign up to your mailing list to “register” for your hangout.
Sell Products
Do you sell digital or physical products? Here are some ways to sell them on Google+.
Add target customers who are following your profile and page to specific circles. When you share updates about your newest products and specials, share the updates to the public and to those specific circles.
Create a page specifically for your product on Google+ under the Product or Brand category. Use your page throughout Google+ by commenting on public status updates by people and pages in your niche and interacting in groups where your target customers hang out. Make sure your page has links to your product’s landing page in the cover photo description, profile photo description, introduction paragraph, most recent status update, and links section.
Create a page specifically for your product on Google+ under the Product or Brand category. Use your page throughout Google+ by commenting on public status updates by people and pages in your niche and interacting in groups where your target customers hang out. Make sure your page has links to your product’s landing page in the cover photo description, profile photo description, introduction paragraph, most recent status update, and links section.
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